WORDS THAT WORK:
AI SEO Training with a Working SEO Consultant
Learn SEO audits, SEO copywriting, and AI optimization from a working SEO services consultant, supercharged with techno magic
live-stream SEO training series starts
September 29, 2026
Words That Work is a hands-on SEO course certification program taught by a working SEO services consultant. 20+ hours of live SEO training, AIO, and peppered with spellcraft instruction.
Core SEO AI Search Training sessions (7):
Across the first 7 sessions, you'll build a working SEO and AI search strategy from the ground up. You'll learn keyword research, technical audits, site structure, schema markup, and E-E-A-T signals, along with copywriting that performs in both traditional search rankings and AI-generated answers. By the end, you'll be able to run a full SEO audit, diagnose what's holding a site back, and write copy built to rank and to read well.
Follow-up SEO clinics (3):
The 3 follow-up clinics keep the momentum going once the core sessions wrap. We'll refine your keyword targeting, tighten your on-page copy, and troubleshoot whatever's come up since launch, so your visibility keeps climbing instead of stalling out.
What makes Words That Work different from other SEO training programs?
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From foundational knowledge to your full proficiency, this SEO and AI-search optimization course is structured in stages to prevent information overload. Each skill is introduced and applied step by step, ensuring the knowledge is retained and easily integrated.
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Learning SEO is not a dry process. It's invigorating, solutions-oriented, and with my approach, you'll also learn how to enhance the technical with spellwork components to amplify the results.
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Writing for search engine optimization may have constraints, but it’s also an opportunity for ingenuity and channeled inspiration. Experience how creativity, intuition, and discipline intertwine. Believe in your idea, grant yourself permission to venture into uncharted territory, and succeed at it.
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This online writing series allows you to refine your SEO strategy, copywriting, and technical skills through group critiques, receiving and giving feedback to enhance your skills and content strategy. Participating in collective growth deepens both creative and technical abilities. Group spell casting further amplifies your work, with collective rituals boosting the potency of spellwork, enhancing both your writing and the effectiveness of your SEO efforts.
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You won’t just learn SEO, AIO and copywriting—you’ll also receive guidance on incorporating conjuring spellwork to amplify your efforts, along with discussions on business strategy and valuable group critiques. Spanning 6 months, this program provides ample time to thoroughly digest and implement the guidance, allowing you to refine your skills through review and troubleshooting.
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Join live Zoom sessions every scheduled Tuesday from 5-7 PM PDT and enjoy the flexibility of learning from anywhere. Live participation is encouraged, but you can also access recordings at your convenience to review concepts, reinforce skills, or catch up if needed.
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We’ll be discussing the challenges relating to your online presence, and the goals you have. Sessions are designed not only for instruction, but also to hold you accountable in the work you’re putting into your website. The three post series follow-up SEO writing clinics are additional ways to keep you on track and to further evaluate what’s working and what can be further improved.
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With extensive experience in communications, professional magic practice, and running a successful metaphysical business, Mimi offers practical, proven methods in her teaching.
Participants of Words That Work who want Mimi to take a more hands-on role in their website’s copy and SEO maintenance will receive a special rate at the end of the series.
SEO Training That Makes Sense
★★★★★
“I used to think that SEO was too confusing, or that it was unnecessary for the kind of business I run, but then I realized that my hard work wasn’t getting in front of potential readers and clients the way I wanted it to.
Mimi made SEO make sense, and she made it fun. She helped me realize that getting my work noticed wasn’t just a game of chance – it’s strategy (and a bit of magic). Within just two weeks of working together, my signature program leap t to the top position in its search category.”
SEO Training, SEO Certification, or an SEO Consultant: What Do You Actually Need?
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Graduates receive a certificate of completion documenting 20+ hours of SEO and AI search training, including in strategy, technical, and copywriting. It isn't an accredited industry certification (none currently exist for SEO), but it's proof of real, applied skill, backed by case study work done on your own site.
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Some people take this program and may realize partway through that they'd rather hand the work to someone else, and that outcome still counts as success.
It still counts as success because they will then know what SEO and AI search involve, what it reasonably costs, and what a consultant who knows what they're doing does should know.
Mimi is a working SEO services consultant outside the classroom. Graduates who choose to delegate anyway receive a special consulting rate to keep working with Mimi directly once the series ends. -
Across the series, you'll learn a combination of on-page SEO and off-page SEO skills:
THE HANGED ONE: Decentering yourself when you write, so the work serves your reader and your ranking, not just your instinct
PETITIONS + CONJURING: Website copy and blog content built to rank as well as read
ABRACADABRA: Keyword research, analysis, and how to use it strategically
CORRESPONDENCES: Widening your audience and finding the readers your content is actually for
DIVINING: Trend forecasting and keyword investments, so your content targets where search is going, not just where it's been
TALISMANS + AMULETS: Meta tags, alt text, schema, and the on-page technical details search engines heavily weigh
The All Seeing Eye: Titles and meta descriptions that earn the click
THE ANIMATE VISION: Image and logo optimization related to optimal search by traditional and AI engines
CROSSROADS + ROAD OPENERS: Backlinking, internal linking, indexing and re-indexing, and where social media and third-party sites can help SEO or hurt it
ALTARS + OFFERINGS: Reading your own analytics and knowing what to prioritize next
ILLUMINATION + MIRAGES: Safeguarding your brand's authenticity amidst the rise of AI-generated content
CIRCLES + COUNCILS: Applying all of it directly to your own website through live case study work, with goals, review, troubleshooting, and support along the way
And more: Miscellaneous technical, strategic, and other tips, peppered with spellcasting for additional reinforcement throughout
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Upon enrolment, you'll need to set up Google Analytics (GA4), Google Search Console, and a Google Ads account, used for Keyword Planner, not ad campaigns. Account setup, website builds, and support for any third-party SEO tools you choose to use alongside the training aren't part of the series.
SEO Training Session Dates
All sessions are on Tuesdays from 5-7PM PDT on Zoom, with recordings available.
7 Creative SEO + AI Search Training, focusing on strategy and the technical, and layered with magick:
Tuesday, September 29
Tuesday, October 6
Tuesday, October 13
Tuesday, October 20
Tuesday, October 27
Tuesday, November 3*
Tuesday, November 10
3 SEO Training Clinics for reviewing, critiques, and upgrading:
Tuesday, January 5, 2027
Tuesday, February 2
Tuesday, March 2
Note: on November 3, BC's clocks will not shift back the way most of North America's do. BC will stay on Pacific Daylight Time (UTC-7) through the winter instead of returning to Pacific Standard Time (UTC-8).
If your location also shifts its clocks back on that date, the number of hours between your time and BC's time will not be the same as it's been since March. How much it changes, and in which direction, depends on your time zone. If you're in the Pacific time zone (Los Angeles, Seattle) and shift back as usual, BC will be an hour ahead of you where before you shared the same time. If you're in the Eastern time zone (Toronto, New York), BC will be two hours behind you instead of three.
Enroll in SEO + AI Search Training
Program runs on Tuesdays from 6-8PM PDT, and starts September 29. Check above under “Sessions + Format” for the specific dates.
As we do need a minimum enrolment for this program cohort to proceed, please share this with your friends who also own small businesses!
True Cost
For those comfortably meeting their basic needs and with some discretionary income for items like coffee, books, movie tickets, etc.
Subsidized
Suggested for individuals who cannot afford the the True Cost option, and through community care, this level has been subsidized. Please choose the subsidized option only if it reflects your circumstances, as selecting it may prevent someone else from accessing this price point.
Subsidized 6 Payments
US$300.00
For 6 months.
Spots all taken.
All sales final (no exceptions). A 5% tax will be added at check out.
Payment plans available until September 15.
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I'm a working SEO services consultant, globally acclaimed diviner, and creative esoteric educator who built a prosperous and socially responsible business from the ground up, and have scaled and sold other businesses. I believe our creativity is our best teacher, preventing us from ossifying, and fuelling us to live freely.
