CASE STUDIES
Want proof?
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Jessie Harrold
“I used to think that SEO was too confusing, or that it was unnecessary for the kind of business I run, but then I realized that my hard work wasn’t getting in front of potential readers and clients the way I wanted it to.
Mimi made SEO make sense, and she made it fun. She helped me realize that getting my work noticed wasn’t just a game of chance – it’s strategy (and a bit of magic). Within just two weeks of working together, my signature program leapt to the top position in its search category.”
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Believed SEO was too complicated or simply unnecessary for the kind of business she runs
Producing critically accalimed content and programs that weren't reaching the people searching for them, nor getting the ranking to reflect her success
No system in place for turning organic search into a real source of new readers and clients
Growth depended on existing audience and word of mouth rather than discoverability
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Comprehensive SEO training covering site auditing, keyword strategy, on-page and off-page optimization, search-ready content structure, and more
Gained a self-sufficient method for approaching SEO going forward, rather than an outside dependency
Her signature program reached the top position in its search category within two weeks of implementing the training
Replaced guesswork with a specific and repeatable, strategic approach to getting her work found
Nectar Yoga Retreat
“Mimi, you’ve elevated Nectar’s voice, marketing, and overall brand. You’ve polished Nectar’s marketing to truly reflect its essence.”
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Ineffectual use of marketing hours and resources
Watered-down branding and inconsistent messaging
Sales were plateauing
A need to raise the bar for an industry rampant with bias
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Developed an SEO copy strategy across Nectar’s digital ecosystem.
Achieved significant organic press and media attention.
Created a balanced approach that integrates data analysis with a focus on human elements.
Implemented effective systems within the Marketing department, including monthly and yearly plans, priority setting, and reporting and analysis.
Conducted anti-bias training for visual and written communications.
Reduced costs while increasing tangible impact, including increased sales in both accommodations and retail shop, as well as renewed human resources.
Doubled growth in AI search citations, Google AI Overviews, Perplexity, ChatGPT search, not just traditional rankings
MIST THERMAL
“The dedication, energy, drive, attention, detail, love, soul-focus (and the list could go on), that you bring to everything is awe-some.”
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The Work
Beyond The Medium built SEO for mistthermal.com from a brand new site, with no domain history or backlinks to draw on. Mimi started with the technical foundation, schema, indexing, and a full competitor keyword analysis. From there, onsite strategy and execution (keywords, blogging, technical) and off site SEO (social media, PR, backlinks).
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Appearing in search results within a set number of weeks of launch, worth including if it was fast, since most new domains take months to gain any traction at all
Page one placement for certain keywords
A percentage increase in organic traffic over a stated window
Growth in direct bookings or inquiries traced back to organic search
The site now ranks for both branded and non-branded keywords, drawing in visitors who'd never heard of Mist before they searched for it.
AI citations have doubled every quarter since, keeping Mist visible as search shifts from links to answers.
O5 TEA
“Mimi’s advice on SEO was very eye-opening: a few minutes devoted to SEO optimization every week, with the right strategy, have made a very significant difference in our online traffic. She helped me to create the right strategy.”
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Sales were plateauing
Competition increasingly crowded in their niche
Social media marketing exhaustion
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Provided SEO copywriter training by breaking down what search engines prioritize and reward through word choice, sequencing of information, and more.
With knowledge on their industry, I guided the owner in creating an effective, results-based SEO strategy that drives sales while minimizing the need to depend on social media.
The owner was able to confidently develop a week-by-week guide to search engine optimization.
Grew organic searches, user acquisition, and traffic acquisition on their website in 4 months.
Volerra Creative
“Mimi took my brand vision, my intended strategy, my rough copy, and my niche in mind and translated them into beautiful pieces of writing that I am proud to have on my website. I love writing, but I felt like I was too deep in my own business to be able to see it clearly. She helped me to be able to express myself in a way I wasn't able to alone. She's organized, communicative, kind, I found the whole process very easy!I am thrilled with my copy and will continue to use Mimi to revamp my site throughout the year- my business is already seeing an increase in inquiries.”
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Feedback on strategy direction, and recommendations.
Edits of existing copy, increasing clarity and ensuring messaging resonates with intended audience.
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An increase in inquiries within 3 months of copy edits.
An elevated and more cohesive brand messaging and tone.
CEREMONIE
Ceremonie is a business I built from the ground up, centered on offering my psychic gifts and education in studying the occult to an international community. Like many small business owners, I found myself stretched thin—balancing product fulfillment, services, and social media marketing, while also trying to boost my online visibility. In such an ultra-niche space, it was crucial for my business to be discoverable and credible on Google to increase sales of e-courses, physical products, and attract PR and speaking engagement opportunities.
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An ultra-niche business concept made a brick-and-mortar space in Vancouver unrealistic, while paying up to 50% of ticket profits for space rentals was also costly.
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Developed the infrastructure for a digital space, attracting clients globally and offering the flexibility to access recordings.
Leveraged these recordings to create a passive income stream, further expanding the digital space.
My psychic skills foresaw a significant shift, leading to the early adoption of Zoom, which positioned Ceremonie to attract a surge of new clients during Covid lockdowns.
Kerrisdale Kumon Learning Centre
The learning center was struggling with declining retention, stagnant sales, and low team morale, all contributing to entrepreneurial burnout. The focus shifted to two key areas: 1) implementing efficient systems to save time and enhance customer experience, and 2) building a strong team with clear structures, effective training, and meaningful rewards.
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Client retention was declining
Sales plateauing, average spend per customer decreasing
Entrepreneurial burnout
Team dynamics and low morale
Systems and processes lacking
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Identified a new market segment and launched a program that rebranded existing materials for parents and presented them to students in a fresh, engaging way.
Achieved 180% growth in the student body by cultivating a loyal, long-term audience.
Designed a streamlined intake program with a 98% enrollment rate, setting a national benchmark within the franchise and saving over 20 hours per month.
The learning center was ranked #2 nationwide for retention.
Created regenerative systems that allowed for time away for owners while ensuring the business continued to run smoothly in their absence.
Restructured staff roles to maximize their strengths.
Established team dynamic that involved mentoring, enrichment, and mutual benefits.
